Use a Tail Comb to part the coat, and take small sections and rubber band them in such a way as they are not too tight to the skin. Start just behind the eyes, and make this one section.
Next section goes from here to just in front of the ears.
Link the first two sections together to form one larger section.
When the coat gets long enough, this new group is linked to the part above the ears to keep it further back from the face.
How far down the back you go depends upon how long the coat is, and how much rough and tumble play your dogs do. The more playing and running, the more sections you should use to protect the long coat.
If you are just starting to grow coat on your dog, or have a puppy just starting out who does not have enough hair to section and band, or wrap, I still recommend banding.
In the picture above you can see the wrapped and banded ear, I recommend parting the hair below the leather and putting a band each side of the parting. Then place the two halves together add a third band near the end to join then together. You can then wrap the ear and put a band or two round the wrapping to hold it in place. I recommend placing a comb (ABOVE THE TWO HIGHEST BANDS) gently into the hair. This is to make sure that you have not banded around the dogs ear leather As this will cause a loss of blood flow to the ear and you could lose some or all of the ear, it is better to be safe then sorry.
Some coats are more harsh than others, and do not respond well to being banded. Harsh coats can break easier than the softer and more pliable coats.
First thing to do is section the hair and put a band around just to hold each section as you work
And wrap it.
Wrap the hair in the plastic, fold it over and rubber band it securely.
When the wrapper is banded in place, carefully remove the band that is holding the hair parted into sections.
Once you have finished this, you are done for the moment. Depending upon the coat type and texture as well as the age of the dog, you will need to take everything out and brush/comb the coat thoroughly and then re-band/re-wrap it until the next brushing section.